TGJ2O_graphic_design_commercial_art

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Commercial Art
The concept of commercial art varies with each person you ask. The general consensus however, is that commercial art is art for the sake of selling a product or an idea. William Morris, a school of arts and crafts founder, was but one of those who believed in and practiced the art of beautifying common things. Why run a newspaper ad featuring nothing but words? How about putting flowers on that tissue box? Wouldn't it be great if everything from magazines and brochures to food packages and road signs looked terrific while offering information? This thinking, a reflection of the world's growing desire to consume, formed the base of the movement known as commercial art.

Typical applications of commercial art are numerous, some include: print ads, website designs, product packaging, book illustrations, billboard layouts, TV storyboards, commercial signs, dust jackets, CD and DVD case and disk art, magazine covers, newspaper display ads, logos, catalogs, posters, bottles, cans, boxes, shopping bags, electronic displays, bus, cab and airplane ads, flyers, brochures, booklets, pamphlets, business letterhead, tickets, programs, marketing and sales presentation materials. Furthermore, commercial art extends to media messaging and trying to sway public opinion/perception regarding a subject.

Reasons to go into commercial art include excitement, the love of creative challenges, you adore working with other artsy types and you exhibit great stamina during crises. Stay away from commercial art if you are prone to ulcers, can't cope with quick project turnarounds and compromise isn't in your vocabulary. Commercial artists work closely with sales and marketing teams in a corporate environment. As a rule, ad agencies and design studios offer the best salaries because clients are demanding and the work is intense. The biggest educational requirement for a commercial artist is keeping up-to-date on emerging softwares. Here's some placeholder text.

=Typography and the holy grail=



In today’s digital landscape—more than ever—people are aware of typography, design and how the world looks around them. Gary Hustwit records this in [|Helvetica]//,// a documentary about how fonts affect our everyday lives. Most notably, //Helvetica// ushers in the larger conversation about global visual culture, detailing how and why people are progressively more mindful about the visual impact of design. [|source]

[|Interactive font map]

 =Assignment #6 - Be the Change Campaign=

Often commercial art is thought to be something done only to sell a product, in fact, our opinions are shaped just as often by organizations who are trying to sell ideas. There are many such design competitions and campaigns organizations seeking to change the world with a message. You are to plan and shoot for a poster or photo essay (which could be a single picture, or a series of pictures with a narrative) which addresses a need for change you encounter in normal life. Make it relevant, make it yours. If you are working on the poster campaign it is suggested you work at document size 24"x 36" at 220 ppi.

Evaluation is as follows:
 * pitched idea to your 'boss' (me)
 * shooting
 * poster/photo-essay
 * 250KB jpg and PSD file
 * **CATEGORY** || **4** || **3** || **2** || **1** ||
 * **interview/brainstorming ideas (must be signed off on before you can proceed with the project)** || Student has sketched and/or pitched idea that includes all lighting and any relevant costume/environmental notes || Student generally has some sketches or ideas that have been pitched, but hasn't completely thought through the shoot or editing process || Student has some sketches or notes but hasn't thought through the shoot or editing process. Student has not necessarily pitched the idea before shooting || Student has some rough planning but hasn't thought through the idea. No pitching of the idea was done before shooting. ||
 * **Poster/Photo essay retouching of imagery** || Superb stylistic choices in choosing and retouching for tone, blemish and lighting || Good choices in choosing and retouching for tone, blemish and lighting with some minor flaws || Generally satisfactory choices in choosing and retouching for tone, blemish and lighting || The choices in retouching for tone, blemish and lighting are flawed, but have some attempt has been made to complete the work ||
 * **Photo shooting** || Student has set up lighting properly and setup is meticulous and well thought through || Student has set the studio up for the shoot and will generally see success, though there may be some flaws || The studio setup will lead to problems in editing, but there was an attempt made to set up properly || The studio setup was weak, or non-existent, there will be significant problems with retouching the photo afterwards. ||
 * **Final Poster**
 * **principles of design choices (colour/weights/elements)** || Choices in each element are meticulous and well thought-out. || Generally the principles and elements of design are followed. || Principles and elements of design are sometimes heeded, but there are flaws. || There are serious flaws in adhering to the principles/elements of design. ||
 * **Use of Time** || Used time well during each class period (as shown by observation by teacher, and documentation of progress in journal) with no reminders. || Used time well during most class periods (as shown by observation by teacher, and documentation of progress in journal) with no reminders. || Used time well (as shown by observation by teacher and documentation of progress in journal), but required reminders on one or more occasions to do so. || Used time poorly (as shown by observation by teacher and/or documentation of progress in journal) in spite of several reminders to do so. ||