October 2011 PD - Social Media, Youtube and You

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Why use social media?

  • a way of engaging students on their own turf
  • effective way of communicating with students
  • a quick way of setting up structure in an organization that is visible from any platform (PC/phone/tablet)
  • engage students in a dialogue about critical literacy and media skills


  • slippery slope easy to get into an unprofessional relationship with the student (informal communication)
  • perceived informality [closed vs. open door]

Tricks to win

  • always keep the discussions to "public areas"
  • repost and quote queries to public areas
  • reinforce a 'no private contact' as with emails
  • stay professional (things you would do/say in class)

School Youtube channel (LINKY)

Camera Setup

  • Wide-screen is the new standard - use the menu settings to choose WIDE-SCREEN if appropriate (has become standard with the ubiquitous nature of online video).
  • AUTO FOCUS works well in most cases, but changing the setting to MANUAL FOCUS can ensure your shots STAY in focus
  • As with digital photography, setting white balance ensures proper colours and can pro-actively eliminate "colour casts", manually correcting colour afterwards is a pain.
  • Finding the White Balance settings is a big challenge - Consult the PDF manuals in the handouts folder to set the white balance for specific cameras (in the PDF, use EDIT FIND and search for the word "balance"
  • Higher quality cameras like the Canon XL1's can record audio with a variety of sources and settings
  • Be sure to MONITOR the sound using headphones, and adjust settings appropriately
  • Newer HD and DSLR cameras may have several different RESOLUTIONS to choose from
  • Use a STANDARD DEFINITION setting (720x480) for any projects you do in school

Taking your shots

Shot Types – When shooting to showcase student achievement often the best way to present content is to vary the types and numbers of shots you’re taking of the target so when you edit the content.
  • Extreme Wide Shot (scenery first) – used to establish the environment
  • ‍Wide Shot (subject first with scenery second)– used to capture dialogue in context
  • ‍Mid Shot (waist up) – used to capture dialogue with subject focused
  • ‍Close Up (single feature – head/face) – dialogue with emotion
  • ‍Extreme Close Up (used to exaggerate a feature/emotion)

Camera Movements – Often you’ll need to move the camera. I recommend against this option as a teacher for regular classroom use (you’re best off using a tripod and having a static shot). If you need movement then consider only a few of the following:
  • Pan shot – can be done from a tripod, where you make a slow, steady motion from side to side
  • Tilt shot – a slow tilt of the camera up or down on the tripod

Just before you start filming


White balance is really important and only takes a second to fix when filming an event. A minute or two before the shooting is to take place, go into the menu on the camera there will be a setting that allows for a quick adjustment. The indicator looks something like this:
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But it can make a HUGE difference

Stool auto white balance
Stool auto white balance
Stool cloudy white balance
Stool cloudy white balance

  • Auto White Balance (left) Photo made indoors while cloudy outside. Way too blue and ugly! 99% of people make this shot and never think anything more about
  • Cloudy White Balance (right) Wow! Warm, golden, and just like it's supposed to look. Every digital camera over $50 and even most camera phones provide this adjustment


  • It sounds silly - but the vast majority of people forget to check to make sure there is a battery and an DV-tape/SD card - make sure you're fully charged/prepared. Nothing sucks more than getting to your venue only to realize you don't have a charged battery, or something to record your event with.

ONCE YOU'RE FINISHED RECORDING - transferring content

  • You need to transfer your content to the computer (any computer). If you're using DV tapes, it'll be via. firewire. If it's on an SD card, you'll need a card-reader.
  • The goals of "Post-Production" editing are typically to:
    • TRIM raw footage to the essential content
    • ARRANGE the order of footage
      • TITLES
      • CAPTIONS
      • GRAPHICS
      • MUSIC
    • Adjust
  • You now need to edit your content. An installer on all school PC's is Premiere Elements



You MUST decide whether your video is going to be FULLSCREEN (old school) or WIDESCREEN - if your footage has already been shot, the decision may have been made for you. These days, Widescreen is the new standard.

  • BTW: Once you start editing a project, you CAN'T go back and change your mind without starting all over again.

    • Make it Widescreen
      • Click the SETUP button at the top left of Premiere's Welcoming Screen
      • Choose NTSC - DV - Widescreen
      • Click the "SAVE AS DEFAULT" in the lower right
      • Click "New Project" back at the opening screen
    • Choose a Project Name & Location
      • Choose the D: Drive and YOUR folder as a location
      • Choose a meaningful name
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  • The Main Screen for Premiere has three main areas -
    • PREVIEW lets you see a ROUGH draft of your movie - it's clarity and quality depend on how fast your computer is
    • MENU selects the dozens of modes and functions available in Premiere Elements
    • TIMELINE is where you will assemble and compose your video clips, sound effects and graphics

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  • Select TIMELINE Mode
    • In the bottom left corner, be sure that the TIMELINE view has been selected

‍Importing your media


The VIDEOS, GRAPHICS, ANIMATIONS, and SOUNDS that you will use in video editing are called "ASSETS"

  • Under the large orange EDIT tab, choose:
    • "GET MEDIA"
    • "FILES and FOLDERS"
    • Choose your video footage

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  • Click on the PROJECT button

  • Your clips will appear in a list -

  • Widescreen clips SHOULD appear with wide thumbnails in the media window.

  • When you drag these clips to the timeline, you should NOT see and "black bars" at the sides of the preview screen.

  • IF you DO SEE BLACK BARS - you may have to adjust the clips in the organizer:
    • Right click on a "square" thumbnail
    • Select "Interpret Footage"
  • The thumbnail, and any instances of the clip you've used in the timeline will be adjusted ||
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  • To properly navigate the editing screen - you should always SET UP your screen as follows:
      1. Adjust the ZOOM using the slider near the Middle-Top of the timeline
      2. Scroll to find your clips using the scrollbar on the Right side of the timeline

‍Basic Editing

  • Initial editing means trimming the raw clips down to extract just the moments you need to tell your story.
  • There are dozens of editing tools to help you do this:

  • Drag a clip from the media window into the timeline to get started


  • Position the pointer over the edge of a clip that you want to trim until the correct icon appears

The clip will automatically be segmented into 2 parts at the playhead position. Basic editing is just that - basic. Simple transitions between clips are usually best as most transition effects make a product look cheap.

‍Types of common transitions

    1. A cut, the most basic type of transition, is a transition with no duration; when one shot ends, another one immediately begins, without any overlap. All other transitions gradually replace one shot with another; when one shot ends, another one gradually replaces it.
    2. Fade: This begins with a shot at full intensity and reduces until it is gone. A fade-in begins with a shot at no intensity and increases until it is full. These are the common “fade to black” and “fade up (from black)” transitions.
    3. Cross dissolve: This involves two shots. The first shot fades out while the second shot simultaneously fades in. During the cross dissolve, the two shots are superimposed as they fade.
    4. Wipe: This is where the screen splits, moving from one side of the image to the other to gradually reveal the next shot. It is more obvious than a fade or cross dissolve.

When you're done

Once you're finished and happy - it's time to SHARE the clip (top right tab). Choose Personal Computer, then choose Windows Media (quicktime is sometimes funky - which is why we make it as a WMV). Choose the D: drive (DON'T CHOOSE THE SERVER - IT WON'T RENDER) Once it's finished simply copy it to the staff folder (or handin/handout) and let me know it's ready to put up on our channel.
Happy filming!
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